Do I Need a Website for my business? The short answer to this question is yes!
The days of people picking up the yellow pages or browsing through magazine adverts are slowly dying. For this reason, I have listed 4 reasons why you need a website for your business.
1. Make your business look more professional
Speaking from experience when I am looking for a company to provide me with a new service I head straight online to take a look at their website and what they have to offer. Simply put, a website gives you, as an otherwise unknown business, an identity for customers to relate to before they have even had a chance to do business with you.
Back in the good old days, walking down the high street businesses would have used their storefront to attract customers into their stores. Well in today’s world you can think of your business website as your storefront.
For that reason it is even more important to pay attention to your web design because a poorly executed website could have the opposite effect and make your business look like the type of company that clients wouldn’t want to deal with.
2. Open yourself up to new clients.
Everyone (ok almost everyone) walks around with a smartphone in their pocket and the internet just at the end of their fingertips. Getting yourself a website means that you are tapping into this unlimited market for your business.
Statista have reported that mobile web traffic consistency exceeded 54% in 2021. This statistic has had such an impact that Google’s algorithms have started to prioritise ranking mobile-friendly websites.
So it is safe to say that once you have a website the growth potential is solely down to the amount of effort that you want to put in. Techniques such as SEO and SEM marketing will start to become known concepts.
3. Saving you time in the long run.
If you are having to handle customer calls and emails answering similar questions, then a website with these answers may be the solution for you. Likewise, a well-executed eCommerce store may mean that your business can be completely digital. Rather than packing shelves, you could let technology do the work for you.
4. Get ahead of your competitors
The world out there is a competitive one, and at times each industry can feel overpopulated with companies all fighting for the same customers’ attention. Having a website, and even better a very good website could be the thing that gives you the edge over the competition. Are customers able to find the answers to their questions before having to contact you? Can they see the positive feedback from previous clients? Then you may straight away have the upper hand on a competitor that doesn’t provide any of this.
One of the biggest barriers to most people getting a website is the fear of how much it is going to cost them and that they don’t know what they are doing. But that is no reason to stop yourself because in today’s world there is no reason why a web designer should cost you an arm and a leg. Take a look at some of my pricing if you need a starting point.
For the brave among you there is also the option to build your own website. However, a word of caution is that this often looks a lot easier than it turns out to be. I have a post on if you should use a website builder if you are interested.
If you aren’t sure where to start, then get in touch and let’s have a chat.